Creating a successful internet marketing business to make money from home online is entirely possible for anyone willing to make a substantial commitment and put in the necessary work. But there are a couple key concepts that you need to understand to be able to have a chance of success. Applying these concepts does not necessarily guarantee success, but a failure to understand them and apply them is almost certain to lead to failure.
Each of these concepts requires a shift from the way most people think. Most people learn as they're growing up from parents, teachers and others that the path to success is to do well in school, get a good education and then get a good job. Work at that job for about 40 years and then retire. But most people start to realize in their 30's or 40's that they're stuck on a treadmill that's not getting them to their goals, and that they're not likely to ever achieve the success they've dreamed of for years.
Fortunately, there's another way. Learn and apply a few key concepts and there's no reason you can't achieve the success you've dreamed of. And it's easier than you think to make money from home online once you understand these ideas.
The first thing to understand is that there's no magic button that will drop success into your lap. The hype that is so much a part of the sales pitch for most internet marketing products and a number of investment schemes is simply a bunch of empty promises. Believe the hype and you'll probably end up losing a lot of time and money while your attempt to build an internet marketing business accomplishes nothing.
So don't fall for the instant, push-button success sales pitches. An honest marketing company with a good network marketing or affiliate marketing program can rest easy knowing it has a solid product that can actually produce real results for those who are willing to work. Such a company will typically have a long track record, solid credentials, and numerous real testimonials. Find one of those and you're on the right path.
Too many people believe in the miracle, the instant success. They bet their dreams of success on a lottery ticket or trip to Las Vegas or Atlantic City or a $497 internet marketing training program. I'm not saying you can't go have fun in a casino - there's no reason not to enjoy yourself. In fact, your life should be all about enjoying yourself. But the lottery or casino is not your ticket to big money and a life of luxury - it's simply a form of entertainment. Poor people bet on that chance and pray for it to come into their lives. Wealthy people enjoy the game without the expectation of making money, and with the simple hope they might get lucky. Put your efforts into achieving wealth in a reasonable manner with work toward an achievable goal, and that leads us to the second concept.
Success can be achieved, and when it arrives it can be vastly greater than you might have expected. It won't show up instantly with a push-button miracle, but if you do the work needed to create success it will show up and you'll be able to make money from home online.
The key is to set a specific goal and set that goal at a level that might seem to be a stretch. For example, set a goal to make your current annual income your monthly income within a year. Is that attainable? Yes! Will it be difficult! You will have to work for it - there's no such thing as a free lunch. Will it be worth it? Only you can answer that question. Take that question seriously and contemplate it - would it be the fulfillment of your dreams to have your current annual income become your monthly income? What would you be willing to do to make it happen? Is it worth is to worth working 15 or 20 hours a week to achieve that?
Here's how I answer it - I will work daily to build my business to achieve the success I am seeking, and I will not let any difficulty or setback deter me. There is a solution to any problem I encounter, and the solution is usually easier than I think it will be. Success is mine, and I'm taking steps daily to achieve it. I will reassess my goals and reset them as needed until I achieve my ultimate goal, and I will not stop until I have reached my goal.
In order to measure your progress toward the success you're seeking, set intermediate goals. For example, if you're just starting out, you need to realize that you have to make your first sale before you'll start making $1000 a week. Yes, it's possible to hit the home run the first time to step up to the plate, but it's not likely. Plan to start small and grow your business, and hope for the home run! The idea that you can spend some money on a program and start making big money quickly is part of the hype mentioned earlier. Most of the people who are actually making money online have started slowly and put in a lot of work before they achieve success. Prevent yourself from getting discouraged by setting intermediate goals and then make a firm commitment to your success and work consistently to reach each goal.
The last concept deals with the value of investing in your business. Many people who attempt to start an online business will approach it timidly and are afraid to invest in their business. Their concern comes from not knowing if the investment will be worthwhile. If your cash flow is tight, spending $20 or $30 or more a month may be difficult on the budget. This is where learning to think like a business owner can make the difference.
Many people who are just starting out in internet marketing will worry about the $20 or $30 each month. An owner will look at the income potential, and realize that the expenditure required is small compared to the income potential. How much would you be willing to spend to assure yourself of an income of $50,000 annually? Would you be willing to spend $500 a year? $1000 a year? Realize that most businesses only see gross profits of about 20 to 25%, which means that if you were to open a coffee shop your expenses to produce $50,000 in annual revenue would typically be in the range of $35,000 to $40,000. Makes that monthly investment of $50 or $100 seem rather insignificant, doesn't it?
You can build a solid, income-producing business without any monetary investment, of course. But doing so means you will have to work for it. If you have the resources to invest in your business then you can achieve the results you're seeking quicker. Having no money to invest in your business is not a problem. It simply means you need to set your expectations accordingly. There are two choices here: either you build your business quickly with some effort and some investment in the business, or you build it more slowly with consistent effort.
Learn these three lessons and apply them. You can use them to create the success you wish to achieve with your online business. To recap:
1. There's no magic, instant push-button path to success. The only place where success comes before work is in the dictionary.
2. When it comes, success will show up to match the expectations you have set and worked to achieve. Creating an internet marketing business that produces $25,000 annually is not very different from one that produces $250,000 annually. It's simply a difference in scale resulting from the expectations and goals that were set at the beginning and the effort applied to achieve the result.
3. An investment in your business, even a small one, can significantly speed up your results. It still requires work (you can't simply buy success) but the investment can make the work easier and reduce the amount of effort required.
Put these principles to work in your business and you make money from home online and realize your dreams of financial freedom.
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